Communicating with those interested in your niche is one way to take advantage of Facebook. Facebook is growing because people like to communicate with others and stay in the know about daily activities. Use the power of Facebook to target potential customers and promote your business’ products.
Incorporate professional and engaging posts on your Facebook page. While social media usually has a relaxed tone, present your business and yourself professionally. When you keep a professional tone, you are respected more by customers.
Reply to everything written about your company, be it on your page’s wall or elsewhere on Facebook. Take a look at your wall daily, and pay attention if someone tags you in a post. Make sure to reply to all inquiries or complaints.
Generate a buzz by offering a freebie through Facebook. Get people to join by enticing subscribers with some free items. Be sure that you announce winners on Facebook. Repeat this process whenever you need to gain more subscribers.
Try your hand at Facebook ads. Just posting normally isn’t going to do all that much in terms of promoting a product or service compared to having an ad taken out. To gain even more customers, you should use Facebook ads. They are inexpensive, and can make a big difference.
Consider Facebook as a good way to share your content. It can be used for so much more than chit chat. Treat Facebook seriously to improve your profits. Write blog posts and then promote them using your Facebook page. Facebook usually drives up a bunch of traffic.
You don’t necessarily need a page, a group may be better for you. Using a group may encourage your followers to create a group; thus, allowing them to interact with one another. You can also use a group and a page so subscribers can share their content via your group and they can get updates via your page.
You must build a healthy Facebook fan base. Do not invest in promotions until you have a strong base with thousands of followers. When you hit that mark, your conversions will start happening rapidly.
Be sure that all of your posts have useful information. Each of your posts should contain information that your followers can learn from or use. Don’t post just for the sake of posting. Don’t do a hard sell though.
A good way to convert visitors to your page into followers is to hide content from non-fans. The strolling visitor will sign up to be a follower if they really want to access the information. Just hide a small portion of content so you don’t lose SEO.
Ask your fans for advise about various decisions you need to make about your company or business. Customers like to feel they are being heard. A great way to do this is by getting them involved in business decisions. For example, if you blog, try asking them what kinds of posts they would like to read.
You may have a hard time figuring out how to market on Facebook if the concept is new to you. A good starting point is the addition of a Facebook button on your site. This helps visitors and customers alike easily get in touch with your business as well as providing a more personal way of marketing. If they like you on Facebook, you can notify them quickly about what is going on with your company.
Be extra sure that people are able to “share” the content on your page. If your page includes relevant information, your followers will likely share it. Interaction and sharing are at the heart of what Facebook does. A higher amount of prospective customers will generate more profits for your business.
Hold contests rewarding people for achieving a particular number of likes about your page. You can offer a discount as the prize or something that is free to the winner. The winner may share how pleased they are with their prize, giving you even more word of mouth advertising.
Have followers recommend your page to their friends. Give them incentive to do so, like a discount or coupon. Also, you can promise to give everyone some coupon code once a certain amount of subscribers share your updates.
It is now clear to see that Facebook is a great way to reach your customers. Social media is hugely popular, which means it is ripe for generating new leads. Apply the tips you’ve just read, and grow your customer base.