Your sister, brother, and parents may have a Facebook page. You may be surprised at who is on Facebook. However, do you think your customers have an account? If you think so, marketing on Facebook might be right for you.
Reply to followers when they write something on your wall. That means monitoring your wall and also any @ messages about your company (for example, @Nestle). Share your thoughts, particularly if it is a customer service issue.
Host a giveaway to get some extra attention for your presence on Facebook. You should encourage your customers to join by offering a few free products to some of your subscribers. Announce all winners on the Facebook page, and do so each and every time you desire new subscribers.
Link all of your content to your Facebook page. If your site has a blog, include a summary and then link the posts automatically via your Facebook. It’s also possible to rig it so that any time you post a tweet, it is immediately posted to your Facebook wall.
Using Facebook Offers, you can quickly promote a contest or freebie which you are offering on your website. Just set the offer and choose to make a Promoted Post. If you are offering something great, it may be worth promoting it more broadly, including non-fans.
Make it easy for visitors to your Facebook page to subscribe or like your page. This will keep the interest of your audience for a longer period of time. You can give a prize for signing up, or require registration to enter a contest.
Don’t assume Facebook is the best choice for marketing on social media. This network is very popular, but some subcultures and age groups prefer other websites. Do some research on the audience that you’re targeting so that you can figure out where they are getting their social media needs taken care of.
Setting off some of your content and making it inaccessible to the public is a good strategy for building your number of followers. If any of your content is hidden, people will follow you in order to view it. One caveat, you lose SEO when content is hidden; therefore, limit the amount of content that is hidden.
You will not succeed if you do not regularly interact with your Facebook viewers. You don’t want to overdo this. You should limit your posts to once a day or so. Don’t post every hour. Be sure that you’re making updates that contain rich content that gives people information that they are interested in.
Do not turn off comments; your fans need to tell you how they feel. Turning off commenting may prevent inappropriate comments and spam, but it also makes your business seem anti-social and uncommunicative.
Try posting professional photos on the Facebook page. These pictures will give the community a general idea of that your business is like. Be very mindful of posting offensive, out-of-focus or inappropriate pictures on your Facebook page.
You want your facebook page to look similar to your webpage. Keep the same color scheme on your page. This helps brand your Facebook page with your business. If you have a totally different design in Facebook, this will just confuse your devoted customers.
Make sure your profile is updated. It is important to keep your customers informed of changes. That can be helpful to your customers, who want to know about your offerings. You may choose to change your profile page often to keep customers coming back.
Make sure you know the pitfalls of Facebook marketing. Most people seek out and apply best practices, but neglect understanding the worst practices. There are plenty of lessons to learn from. People like to find the best practices, however they hardly look at the worst ones. It can be helpful if you know what to avoid.
Ask followers to share your posted content on their Facebook page. Provide incentives, for example, offering small discounts to your subscribers that share updates with their own friends. This will provide them incentive to do something that helps your company.
You probably have a Facebook page and know what it takes to market there. Use common sense and these tips to come up with an amazing Facebook marketing plan. The amount of profit you make is directly related to the amount of effort you make.