A great marketing campaign can make a business highly profitable, and there’s no better place to market than Facebook. This social media platform can quickly put your company on the fast-track to success. Keep reading to find out more.
All posts must be done professionally. You want to ensure that you always keep your page professional because it is a reflection of your business. You will develop a better reputation if you stay professional.
Any online content that you publish should link to your Facebook page. If your site has a blog, include a summary and post links via Facebook. Link up your Twitter account so that your Tweets appear on your Facebook wall, too.
Your Facebook page needs to stand out from the rest when you are using it to promote the products of services of your business. High quality pictures and appealing colors are essential. People are much more drawn to decorative pages than plain ones.
Facebook lets you share content. Facebook is more than just idle chatter, it also serves as a primary format for all sorts of content. You can have lots of different kinds of conversations. Cross promote information between your official website, blog and Facebook. You will see great results from using Facebook.
Make sure that you stay active answering the questions on your Facebook page. Thank people that answer questions for you or provide other valuable information. Sharing a link to another page that has the right information is an appropriate way to give a good answer.
Do not forget about your existing audience. In the rush to get new customers, many companies inadvertently take their old customers for granted. You have to respect your audience if you want to be successful with Facebook marketing. Communication leads to a great relationship with your customers.
Contests are a fun way to build an audience. Give people something for free if they meet a certain condition, like if they were to like the Facebook profile of your business. This doesn’t cost much and has the potential to build a significant following for your brand.
Hide your content from non-fans. When only followers can see certain parts of your page, it will make visitors want to become followers. Try to hide just a small portion of the content on your page so you don’t have trouble with SEO later on.
Have your fans participate in decisions about your company. People will appreciate the gesture. A great way to do this is by getting them involved in business decisions. For example, if you blog, try asking them what kinds of posts they would like to read.
It may be tough starting out in Facebook marketing. A great way to start is to add a Facebook button to your website. This will help customers and visitors connect with your business and is much less intrusive than other forms of marketing. If someone likes your company on Facebook then they’ll be updated every time you make a post to your profile.
You should post relevant and useful information regularly on your business Facebook page. You don’t have to post updates all the time, but you should post the regularly. Ensure that your updates are rich with content and have lots of information that followers and customers would enjoy reading.
Determine why you are creating a Facebook page in the first place. Don’t have a Facebook page just for the sake of having one. Is it being used to speak with other people? Or do you have it for them to stay in touch with you? If you use Facebook to grow your sales it will work better than if you just want to keep current customers.
Only post professional-looking photos on your wall. You want your followers to equate your business with professionalism, not amateur hour. Use a good camera so that the photos that you take come out great.
Run competitions and/or contests for getting the most likes on your page. Offer a prize to be handed out after your goal is met. This should get you lots of new subscribers and provides an additional opportunity for your winner to check out your prize.
Create a Facebook page that is similar in style to your main business website. For instance, if your main color is royal blue, make that the main color on Facebook, too. You will help people feel like they know your brand and products. If the color schemes are completely different, people may think it is a different company with the same name.
Ask customers if they’ll post their reviews on your actual Facebook profile. Interested consumers appreciate customer testimonials. By asking past customers to post their experience on your Facebook, you can help turn casual onlookers into buying customers.
Do not stick to one topic when posting on Facebook; but stay relevant. Your content should be brand related, but you definitely don’t want to get boring. Look for innovative ways to capture the interest of readers. You could offer some photo posts for solutions or ask some questions directly for a post.
Event sharing is a powerful Facebook marketing tool. One example would be to create buzz with your followers by sharing an event about a trade show you are attending. The added benefit is that Facebook reminds your audience of the events so you don’t have to!
Your job as a marketer is to steer your business in the right direction. The sooner you start using Facebook as a marketing platform, the sooner you will see great results. Get a head start on marketing by taking advantage of all you’ve learned from this article.