Mobile marketing is one of the newest types of marketing, yet it actually incorporates elements of some of the oldest and well proven methods. Many of the same rules that apply to other kinds of marketing will apply to mobile marketing too. However, there are some noteworthy differences. This article presents some solid advice on getting the best from this brilliant advertising medium.
Don’t send random messages to your customers. When you message your customers, be sure that you have something important to tell them. Nothing will crash your marketing campaign faster than annoying your customers with random things. Customers can get all the funny, cute messages they want from their friends; what they expect from marketers is useful information.
Work for your target market. Mobile marketing is based around knowledge of what your customers need and want. If you are unable to decipher what your customer is seeking, then you are unable to gain anything from them. The more informed you are about your potential buyers, the more successful you will be in promoting and selling your product or service to them.
Don’t forget to use QR codes on your printed advertisements to appeal to smartphone users. This makes it easier for smartphone users to gain quick access to your website or promotion. Your brochures, business cards and catalogs should all have QR codes printed on them. A QR code is an easy way for a consumer to find more information on your interesting products and services.
When developing content for mobile marketing, be sure that you keep your message brief and easy to understand. Speed is of the essence; give your customers messages they can absorb fast!
While there is vast potential in mobile marketing, it has the ability to become irritating and ineffective if used too liberally. Take the ideas you have just learned and use them to craft a strategy for mobile marketing. New customers, leads, and business will result from your new mobile marketing methods.